I begin to think most of my horror ideas are the product of dreams, haha. In this case (a little like “Sweet Dreams Are Made of You”), this was inspired by a dream, in which someone was telling me about the Flashlight Man game. My dreams have always trended towards vivid, WTF, and wildly inventive, so whenever I can mine those for (let’s hope coherent!) fiction, I love it.

You’ve seen the creature crawling on the ceiling before, out of focus, just over the shoulder of a character. You’ve heard the pitchfork dragged screeching across the concrete floor. You’re acquainted with the character who hears a noise and approaches a closet and reaches a hand for the knob . . . and finds nothing but a cat inside—only to turn around to face an attack from the monster. I could keep going. There are certain tricks to horror we grow overly familiar and bored with. I’m always trying to find a new way in.

I find many Man on the Street interviews unsettling from the get-go. Interview random people on any subject, and you will find an extraordinary exposure to the state of the public mind, including inevitably some responses that are reactionary, ignorant, and more revelatory of the speaker’s character than they ever could have wanted.